It is commonly believed that customer education is for customers. Adam Avramescu, head of customer education at Optimizely, wants you to know that if you think that, you aren't thinking big enough.
In a recent Linkedin post called, Customer Education is Your Secret Marketing Weapon, Adam demonstrates how customer education can be a major part of your company's marketing strategy and urges you to start thinking about how your education (and other) content can be used to increase pipeline revenue and close more deals.
In this webinar we discussed with Adam:
Customer education as a marketing strategy might just be your way to position your team as a strategic part of growing your company.
Date: Tuesday, October 31st, 2017.
Head of Customer Education