Do you really know your customers?
Those of us leading customer education functions at fast-growing software companies know that customers do not have to take our training courses. They need urgent and important reasons for spending the time to learn our software. Three specific reasons to be exact.
Reason 1: They have a job to do.
Reason 2: They have some improvement they want to make in their work.
Reason 3: They have a problem they want to solve.
We know this. Yet most of us struggle to get customers to engage with our course content. The reason is because our course design process does not account for the three reasons customers have for taking our courses.
In this webinar, we will have a discussion with learning industry expert, Holly MacDonald (Spark+Co) about how we can reimagine our course design process and create courses customers actually need. In Holly’s words: “We use a product approach to developing customer education courses. Infuse tools like Strategyzer value proposition canvas and testing business ideas by Alexander Osterwalder David J Bland.”
In this webinar you will learn to:
Replace your current course design process with a customer-centric approach.
Understand value proposition design
Replace user roles with customer profiles.
Test your course ideas before your launch full scale
Even if you can’t join live, register now and we will send you the recorded webcast to watch at your convenience
Wednesday, February 17, 2021 at
Even if you can’t join live, register now and we will send you the recorded webcast to watch at your convenience.
Sign up for the webinar