Since we first created the customer education maturity model back in 2015, our goal was to help fast-growing software companies paint a vision for how they would build a mechanism for growing over time; growing customers and growing their software companies. The maturity model has been our most popular download ever since. Downloaded by thousands of software company professionals who are looking for ways to enable customers, grow customers, and create markets.
As you can imagine, a lot has changed since 2015. For starters, the speed at which software is advancing is accelerating at such a rate that adoption depends more than ever on our ability to educate customers, and markets as a whole, on what our software can help them achieve.
Second, we argue that business model innovation is more important than product innovation and that this trend applies to customer education teams with great urgency. It is no longer sufficient to offer training to new customers. That is just one small piece of the puzzle. Innovating our customer education business model is becoming the number one priority and software companies need to get on board.
This is why we have updated the customer education maturity model to address the rapidly changing macro-environment.
At the end of this webinar, you will have the tools necessary to:
- Address these macro-changes and how the maturity model has evolved
- Make progress on the maturity path in a systematic and predictable manner
- Paint a vision for the future of your customer education initiatives
- Persuade your executive team about not just why, but how you will create that future.
Wednesday, March 10, 2021 at
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