Scrum Is Also For Marketers:

A Practical Approach to Using Scrum to Manage Marketing Projects

Recorded September 22, 2015 10:00 AM - 11:00 AM PDT

A common problem amongst marketers is project clutter and the lack of visibility of projects. No matter what project planning tool marketers use, they face the same issues:
  • Clutter: all projects are perpetually visible (including backlogged items) which can be distracting
  • Wasted cycles: projects fall by the wayside because of the lack of scoping
  • Disappointment: delivery dates are not set because communication fails We've crafted an agile marketing process using Scrum (via JIRA Agile board) that will make you a hero.


Project clutter is a big problem for any Marketer. Managing day-to-day and long-term projects is something that only a few do well. The focus of my session is to share how my team has increased productivity by focusing on active sprints, setting long-term expectations, and communicating effectively across company. Using a Scrum board, backlogged items remain conveniently out-of-sight until they become relevant in next planning session. Efficiency is maximized because team members are laser-focused on their sprint(s). During planning, projects are assigned a complexity metric (via story points or time estimates) so that unrealistic expectations are removed.

Special Guest: 
Mark Gopez
Director of Marketing

What You Will Walk Away With
  • Ideas to better manage your marketing team's workflow
  • Uses of JIRA Projects and Agile Scrum boards
  • Methods of aligning your marketing team with Engineering and Product 

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