Scrum Is Also For Marketers:
A Practical Approach to Using Scrum to Manage Marketing Projects
Recorded September 22, 2015 10:00 AM - 11:00 AM PDT
|A common problem amongst marketers is project clutter and the lack of visibility of projects. No matter what project planning tool marketers use, they face the same issues:
Project clutter is a big problem for any Marketer. Managing day-to-day and long-term projects is something that only a few do well. The focus of my session is to share how my team has increased productivity by focusing on active sprints, setting long-term expectations, and communicating effectively across company. Using a Scrum board, backlogged items remain conveniently out-of-sight until they become relevant in next planning session. Efficiency is maximized because team members are laser-focused on their sprint(s). During planning, projects are assigned a complexity metric (via story points or time estimates) so that unrealistic expectations are removed.
Director of Marketing
What You Will Walk Away With